Social networks have become a major part of our lives. We are constantly on social media, and it’s no longer just for personal use. It has become an essential marketing tool for businesses to grow their customer base.
It’s hard to keep up with the ever-changing landscape of social media. While there are some networks that barely manage to stay afloat, there are others that marketers should be paying attention to, such as vertical social networks. In this article, I’ll explain how they work and why I think they’re not just a trend but are here to stay.
What Are Vertical Social Networks?
Vertical social networks are social media networks that focus on a specific niche or industry, such as cooking, photography, and so on. They provide users with content that is relevant and interesting to them. This way, they can avoid being bombarded with information from other sources and enjoy their experience in these niche-specific communities.
Professional verticals allow their members to stay up-to-date with what is happening in their industry, which can be very beneficial for them. By joining a vertical network, whether professional or not, members will be surrounded by like-minded individuals, who have the same interests. It’s then a lot easier for them to bond and make meaningful connections.
Because vertical networks provide a more targeted experience for users, they are becoming more popular. They are used by many different industries, such as the music industry (e.g. Soundcloud), design (e.g. Behance), and construction (e.g. Houzz).
Why Vertical Social Networks are Important for Your Business or Personal Brand Strategy
According to this article from the Washington Post, Facebook announced they lost daily users for the first time ever in the last quarter of 2021. As a result, Facebook parent company Meta experienced a historic drop in its stock price by 26%. This is by far the biggest one-day loss for a U.S. company.
But Facebook is not the only social media in this situation. Twitter has been losing monthly users in 2018 for three quarters in a row. And Snapchat has also experienced a drop in its stock price and daily active users.
As I write this article, Tik Tok is the social network on the rise, and ClubHouse has been forgotten. But we all know that all this is likely to change in the coming months or years. That’s why I’d recommend having a look at vertical social networks. On these verticals, users only see content they are interested in and that’s why it’s a lot easier to keep them engaged.
In today’s competitive market, having a presence on social media platforms is vital. They are a powerful tool for businesses and entrepreneurs who are looking to grow their brand or business. The rise of niche networks will ensure that your brand continues to reach its target consumers in an efficient manner. They provide a great way for brands and businesses to reach their target audience, generate leads and increase revenue.
The best vertical social network is the one that is the most relevant to your niche or industry. There are social media networks that specialize in just one niche, like Pinterest for fashion, YouTube for video content, LinkedIn for professionals, and so on. But if you want to go further, you can also build your own vertical network on a community platform such as ours.
Example of Vertical Networks on Lounjee
On Lounjee we host different vertical communities. Among the most powerful vertical networks, there is a community for digital nomads called DigiNomads. They use the DigiNomad platform to collaborate, share job opportunities, and discuss the nomadic lifestyle. Last month, 93% of the members sent or received connection requests from others. That’s the confirmation that members of a vertical network want to connect with like-minded individuals.
They also organized an event to share information about taxation for digital nomads based in Europe. Because this is a strong network, they managed to monetize this event with some sponsors that are relevant to the digital nomads’ audience.
I can also tell you about another vertical called Plant Breeding that is hosted on Lounjee as well. More than a hundred plant breeding experts joined this community in just a few months. They use thematic channels to share their knowledge with other members.
In short, I think vertical social networks are here to stay. They provide high-value content to their members and help people make greater connections. Don’t be shy and tell me what’s your favorite vertical network in the comments!
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