Short answer: Yes, it can.
Long answer: But how?
Let’s find out by diving deeper into what Corporate event planning is and how AI is helping the industry!
Why is corporate event planning Important?
Corporate event planning is the process of organising and managing public and/or private events for a company and it is a skill that involves a lot of responsibility.
Event planners work with clients to create everything from small company meetings to large-scale, high-profile international conferences. They also need to understand the concept of event design, which can involve anything from stage design and audio visual equipment to catering, security, and transportation. The scope of event planning is so vast because it has such a huge impact on any given company’s success or failure.
Event planners will always be necessary in the industry because every company needs someone who can plan their events properly. Hence, artificial intelligence is not a threat for the Event planning industry. Corporate event planners can actually benefit a lot from the complementing set of tools it offers.
Especially since the work of event planners is changing as “the majority (89%) of those who use event software believe that they save time when planning events.” (Bizzabo, 2019)
How does AI facilitates the way you plan corporate events?
Artificial intelligence is shaping up to be a game changer for the event planning industry. This article will introduce you to some of the ways that AI can be used to help plan and manage corporate events.
There are many uses that AI technology has found in the event planning industry, but this article will focus on four of them: artificial intelligence and event management, artificial intelligence and marketing events, artificial intelligence and safety at events, and artificial intelligence and facilities management.
With these four use cases explored, we hope you can see how AI is changing the way we plan events today.
1) Artificial intelligence and event management
AI has made significant inroads in the event management industry. It has transformed the way organizers plan and execute events, both big and small. It has also contributed to the development of new event types, like automated conferences.
The key benefits of AI-assisted event management are:
– Proactive automation: AI algorithms help planners to identify demand for particular events; it can also identify problems with venue availability or pricing before they happen.
– Personalization: AI algorithms provide personalized recommendations for attendees, speakers, and sponsors that organizers can then use to improve their marketing efforts.
– Data insights: Data analytics provides insights into attendee profiles for future events or even present ones so organizers can better understand what attendees want from an event experience.
2) Artificial intelligence and marketing events
Artificial intelligence is becoming an integral part of marketing events. Marketing events are now fully integrated with AI to make them more interactive, streamlined, and efficient.
It not only helps with the planning process but also during the event itself. The use cases range from automating tasks like social media monitoring and collecting insights to predicting the best time to schedule an event for maximum attendance. For instance what Netbase quid offers with their trends analytics.
When to post content for the event, which platform has the most relevant audience, etc
3) Artificial intelligence and safety at events
AI can be used to scan and identify people who are supposed to enter the event and prevent entry from those who aren’t. This is what the company Fielddrive in partnership with Zenus Biometrics developed for the Event Industry.
A word of caution though. Facial recognition is an extremely sensitive topic and its uses have been problematic in the past, especially in China where it has been deployed and used at scale. Hence the reason Facebook recently decided to shut it down on its platform.
That said, it can also be used in the case of an emergency by scanning the surroundings and triggering alarms when it detects any threat.
Another use case for AI at events is to leverage its ability to process large amounts of data and work with predictive analytics models, in order to better understand what is happening in real-time. This could help organizers plan for future events and improve their safety protocols.
4) Artificial intelligence and facilities management
As AI becomes more advanced, the need for every industry to adopt this technology is becoming higher. Facilities management is not immune to this trend.
Styckie, an AI company specialized in matching “the right” vendors with events, was paving the way before, unfortunately they had to cease their activities when Covid-19 struck the Events industry.
But I’m certain they will be followed by more successful ones in the near future. While this is not applied at a massive scale yet, an example from Google shows how AI applies to Facility management. Hence, since their breakthrough with Deepmind, it helped reduce Google data centre cooling bill by 40%.
Imagine the numerous benefits AI will bring to the table, with the ability to select the best venue, dates, catering, vendors for your event. I’m looking forward to seeing the new wave of AI in that space!
The Top 3 AI tools to help with your corporate event planning
Corporate Event planning is not an easy task. It can take a lot of time and effort to organize any event. That’s why AI tools are here to help you plan and support your events easily and quickly.
Let me provide you with a top 3 of the best AI tools that will help to make your event planning easier. Whether you are organizing an event for your company, club, or personal life, these tools will be very handy for you.
Chatbots have several use cases for your event:
- Reduce support budget
- Offer 24/7 support to all participants
- Facilitate group chat engagement
Event planners have tight schedules, therefore it’s important to manage your time and calendar efficiently. That’s where artificial intelligence plays its part, becoming your own personal assistant .
The world of event planning is changing. With the help of AI, event managers can now manage and plan events with ease. Having the right platform is key for them to perform their tasks efficiently and effectively.
Conclusion: the future of corporate event planning is AI
AI is the ultimate event planner. It’s able to predict future trends and project outcomes. It can provide analytics for events based on historical data, predict guest preferences, and even recommend the best location for an event.
AI is already being used in many industries, therefore it will only be a matter of time before AI becomes the standard for all events planning.
Are you using AI to help with the planning of your corporate events? If so, how has been the experience so far? And which one is your favourite tool?